Web applications are in basic terms, computer programs that allow website visitors to retrieve or submit data to or from a database using a preferred web browser over the internet. The data is presented to users as information within the browser and formatted through a web server by the web application. Web based applications are programs that open through a network connection using HTTP, instead of already existing within a device’s memory. Some web applications can also be client based, where a small part of the program is downloaded to a user’s desktop or device, but the processing is carried out by an external server over the internet.
The worldwide web is now used by millions of businesses and is a cost-effective channel to showcase their company and market their services or products. There is a huge emphasis on the importance of exchanging and communicating information with customers, which should then generate new leads and profits in sales. The web has provided the perfect platform for marketers to analyse web visitors, examine trends and receive in depth insights to the people who visit their sites. It allows businesses to communicate with visitors in ways such as asking them to subscribe to newsletters, requesting contact data by submitting details on forms or offering incentives such as special offers or discounts by obtaining email addresses.
Web apps have created the foundation for businesses to obtain data from customers, therefore allowing them to add them to their database for future marketing. Web apps can also ask visitors to provide details to modify their browsing experience for when they next pay a visit. They are used as an essential part of business marketing, providing a customer relationship management platform (CRM) that can be customised to analyse trends, response and sales as well as communicate directly with their users.
Most importantly, web applications capture data which can be stored, processed and communicated to either be used on that specific website visit or saved for the future. Web applications are typically website widgets that allow forms that submit fields, login forms, enquiry forms, shopping carts and unique content management systems. The web is now highly programmable and allows businesses to massively customise components using a diverse range of web applications.
Most of the modern-day websites allow personalised active content to be extracted by users depending on individual settings and preferences. Web pages can also run client scripts that alter the internet browser into an interface, often used for interactive mapping software like Google Maps or for web mail applications. More importantly websites can now capture, process and store sensitive customer data, such as personal contact details and credit card numbers that can be used immediately or saved for a later date. All this information is processed through web applications, providing businesses with the correct program to communicate with their customers.
The use of web applications is increasing and businesses are benefitting and expanding their databases as the online marketplace grows. Website visitors are trusting web applications more and more, where they are entering their data and signing up for future communication. We have years of experience in developing web applications. If you would like to know how we can help your business, then give us a call or pop in to the office for a cup of tea and a chat.