Local search is important and appeals to 90% of businesses. It is developing more every day and our clients have been seeing massive sales gains from their Local SEO exposure with the help of our services. Most small businesses rely on local trade and that is why Local SEO is vital, whether your industry is small or large.
In our About Us page, we explain in detail how we started as a business in web design and marketing in 1998. We launched our business within a local community (Jersey) and recognised the opportunity and importance of local search just as Google was establishing itself let alone. The significance of Local SEO especially applied to businesses when Google introduced Local Map results in 2003.
Having been in the SEO business for a considerably long time and we have a professional and forward thinking understanding of how the search engines manage their rankings. The world of SEO changes all the time and therefore it is not a subject that can be learned overnight, but instead needs years of experience to be successful. So far, we have managed to achieve staying ahead of the market when the search engines, most notably Google, make changes to their ranking algorithm. For example, the Penguin and Panda updates in 2011 and 2012 or when Google decided that keywords in domain names no longer made a difference to search engine listings.
When you search for a business or brand in 95% of search engines, the organic results are the listings you see on the left-hand side of the page. These are the rankings you want your business to be listed in because these are the areas that most users will click on first. Good rankings in organic search will target your perfect audience, driving most of the traffic to your website naturally. This is SEO Organic promote your keywords for your business and market your website online along with social media, blogs and pay per click if desired.
Over the last couple of years, we have seen the search engines providing improved local search results. Search engine giant Google introduced Maps in their search in 2003 showing your business as a pinpointed location. However, this has improved considerably and we now have Yahoo!, Google and Bing offering comprehensive Local Map results. This has created new marketing potentials for local businesses and broadens your potential in not only reaching a worldwide market, but in becoming a leader in your local area. Local search engine rankings can be imperative for some businesses, especially if they can depend heavily on generating business from their local area. Online services or other industries may not find it as important, but generally it’s a positive element of SEO that is worth exploring.