Content is king, without it search engines would be a mess. They use content, along with other factors, to rank websites, and content is an important factor is the ranking algorithms.
The phrase ‘content is king’ is well known through SEO circles, it can be understood to mean that without original and interesting information, any venture is likely to fail through lack of appealing content on its website, regardless of design factors.
Text is principally important for search engine rankings. Without original text content, most search engines will be unable to match search terms to the content of a site. Copying and duplication of content can damage your rankings, so it is imperative that the content on your website is fresh, original and appealing to its readers.
Quality Content is a very common phrase used to describe content which is interesting to its users as it lowers bounce rates as users find that content helpful and stay for a longer time.
So naturally, if you have a legitimate business that you want to talk about, and others want to read about, then high quality content will be much easier to create and in turn rank higher in the search engines than someone who has created a spammy site for link farming.
At SEO Organic we research your business, discuss the ins and outs of your business operation to get a feel on how everything works, and then create quality content on a daily, weekly or monthly basis to keep your customers up-to-date with fresh content.