This year the cosmetic surgery industry celebrates some 100 years of successful business. In 2016, there were around 20 million cosmetic surgery procedures carried out around the world. It’s no wonder that business is booming for the cosmetic surgery companies and why it’s becoming one of the fastest developing industries in the world. Procedures are no longer a taboo subject and consumers are finding affordable treatments for the little imperfections in life. Cosmetic surgery has been one of the fastest growing industries over the last decade and one that really does apply to a worldwide market, as more and more users are readily prepared to travel distances for procedures. Cosmetic surgery businesses are therefore almost reproducing at a pace, as new businesses pops up online every day. The online marketplace has becoming increasingly competitive and unless businesses are implementing strong digital marketing strategies, they are simply going to fall by the wayside.
The market for cosmetic surgery in the UK has increased hugely since 2008. Cosmetic surgery businesses have one of the toughest online markets not only because it’s such a profitable industry but because patients are willing to travel elsewhere, including abroad for procedures. Unlike most businesses who have a strong local following, cosmetic surgery businesses have a worldwide audience that are seeking them out. This shows the significance of not only having a website that illustrates a fantastic service with the best surgery results, but also actively targeting the market that wants to be your customer. You may have a beautiful website, but if potential consumers can’t find you, they won’t know you’re there. Search engine optimisation ensures that your website is seen by the masses and that your cosmetic surgery business is an authoritative brand that they can trust. You have a niche target market who are looking for a trustworthy cosmetic surgery business that has a good reputation and achieves excellent results. This is why you need an effective digital marketing campaign to help you stand in the limelight.
SEO gets you in front of your target audience, ensuring that all the people who visit your website are actively looking for a reputable cosmetic surgery company. Making certain you get the right traffic to your website, guarantees possible leads and potential sales. To plan an effective digital marketing strategy, we start by carrying out a thorough audit of your website. This tells us how your site is performing, gives us historical data, shows us your current traffic, and provides us with comprehensive reports for analysis. We also spend a lot of time researching your market, looking at market trends and investigating your industry so that we know as much about your business as possible. Once we have all the relevant information we need, this gives us the foundation for a solid and effective digital marketing strategy. We will fully optimise your website for search engine listings, provide high-quality marketing content unique to your industry, and build a loyal and engaging following on social media. All these components are vital for an efficient and successful marketing strategy to help you become a market leader.
SEO Organic launched 20 years ago in 1997, the very same year that giant search engine Google appeared online. We have specialised in bespoke digital marketing services since then and still have many of the same clients who began with us. We pride ourselves in providing high-quality services alongside trustworthy support and communication, making sure that our clients know we are bending over backwards for them 24-hrs a day, 7 days a week. We never have more than twenty-two clients working with us at any one time because we want to ensure that we can give us much time to each brand as possible. As with most industries, the SEO trade has had some dubious providers who have sadly damaged their client’s reputation, using risky techniques that have resulted in sites being blacklisted or removed from search engines altogether. At SEO Organic, we are purposefully completely transparent because we want to make sure you have the full confidence and trust in everything we do from the moment we start working with you. Therefore, we give all our clients their own login to our systems, so you can see exactly what we are doing and how we are proactively working hard to guarantee you results. We don’t want your business to just improve a bit online, we want you to achieve immense results in your industry with the assistance of our specialised services. If you’re new to SEO then don’t worry, we are happy to hand-hold clients so that you fully understand what we are doing through each stage of your campaign.
If you would like to know more about how we can support your business in the cosmetic surgery market, please give us a call or pop into our office for a cup of tea and a chat.