What is it about SEO that makes it so critical for your business? To keep up with this fast-paced and competitive environment of the online marketplace, SEO is vital to marketing your brand. Not only does SEO ensure you have a durable online presence, but it gives your name a valuable place in your industry, potentially driving your business forward so that it could become a reputable industry leader. SEO Organic provides businesses with complete website audits and comprehensive marketing strategies. A website audit gives a thorough investigation to historic SEO activity, breaking down and analysing past and current traffic, customer engagement and leads to conversions. We provide some of the best insightful reports for SEO, giving a solid base for a successful and effective campaign. All these elements combined, guarantee a successful online business.
SEO is a skill that takes years of experience and intricate industry knowledge and expertise to be successful at. Many online businesses and physical companies do not have the expertise, the staff or the time to learn about SEO. However, SEO is the most effective marketing tool and the largest element of marketing available today. It is essentially a vital part of business development and without SEO, your online business could take years to develop or it’s more likely to simply fail. SEO Organic have successfully provided clients with bespoke marketing strategies throughout the years, giving them a detailed SEO audit, in depth industry analysis, analytical keyword research, website optimisation and more. With your goals in mind, we show clients the stage by stage campaign process to raise your business to another level. Whether you’re thinking of carrying out a local Oxford campaign or considering national or international, we will help you to build a reputable online brand that has longevity and achievement.
In the first part of the campaign, we focus on keyword and competitor analysis and industry research. These two elements create the dynamics of your campaign and gives us a good foundation to start building on. Using more than two hundred techniques, we conduct insightful search engine optimisation to identify valuable information that we can utilise. To make certain that your website is getting the correct traffic to your site (IE – traffic that generates leads and sales for ROI), we focus on enhancing your organic search, create bespoke high-quality written content and encourage strong social media interactions. All these components contribute towards building your online authority and developing your brand so that it can have a better chance of being a trusted business within your marketplace. SEO is something that must be unique to each client, especially if you want to compete with bigger organisations.
Since 1997 we have devoted our time to providing a superior digital marketing service to clients who want to develop their online business. We launched SEO Organic in the same year that Google started and most of our customers who started with us, are still working with us now. It is true to say that this is a testament to our service and that by giving clients our undivided attention to make their business successful, we have earned their loyalty and trust. We are an established company with a strong team and we live, breathe and sleep SEO. Throughout the 20 years that we have been serving clients, we have not had any negative feedback or one bad review, instead just positive comments and thrilled reactions to how successful their businesses have become.
We have been witness over the years to other SEO companies creating devastation to their client’s businesses. It’s without doubt that just one risky move or subtle mistake can catapult an online business into black. SEO providers have created long-lasting damage for what were once online trusted brands, denting their reputations and sending them off into the ether to the bottom of the search engine results. In fact, large corporations have even been removed from search engines, because their SEO expert used risky techniques to get faster results.
At SEO Organic, we are completely transparent with our clients which is the only way to work together in our opinion. This removes any doubt and ensures clients know exactly what methods are being used to promote their brand. We also never have above 22 clients working with us, making sure we can give each client our full attention and as much time as possible. We will support and guide you through your campaign stage by stage, making sure you have a complete understanding of your successful marketing strategy. We only give clients 100% bespoke digital marketing strategies to make sure that we are driving target audiences to your website. At SEO Organic, we believe it’s important for our Directors to also communicate with you, so that all of us here know the details of your industry and each stage of your project. We want your campaign to run effectively and smoothly so we will have regular vital communication to keep you in the know.
The SEO industry has often been thought of as the dark arts because it’s created distrust to businesses from using dubious black hat techniques. These SEO methods have had a certain amount of success, but are mostly negative influences that have not lasted. Large brands have been penalised or removed from search engines by Google because their SEO provider has used black hat methods.
Google changes its algorithms regularly and the use of black hat methods have unfortunately resulted in sites being penalised. White hat techniques are much safer and more successful but have also not cleared some algorithm updates including the EMD (exact match update) in 2011. Google told the SEO industry for years that it was good to have unique keywords in domains, then without notice said rankings were no longer influenced by them! Google also declared that if spam words such as hot or cheap were used in domains, the sites could be penalised too. There is no obvious predictions as to what could be announced in search engine requirements, and therefore it’s important for us at SEO Organic to be completely transparent with our clients, ensuring they have a comprehensive understanding of all stages of the campaign.
For a website to be successfully engaging traffic and developing in the online marketplace, the core techniques of SEO are still applied from 1997. White hat techniques will always be the most effective, working together with a balanced and ready approach to website optimisation, great quality content, powerful social media and increasing organic search.
Our clients receive a login to our system so they can view their online campaign, taking them through each stage of the process. We believe that it’s vital to maintain our client’s confidence and trust, so we are transparent with our services. This means you have the access to check the performance of your campaign 24 hours a day, 7 days a week at any time you like. The campaign shows in real time how our team are proactively working hard on your strategy. We also give our clients comprehensive live updates on keyword rankings, SEO, competitor insight and social media, providing regular feedback on the performance of your brand.
To get in touch with our Oxford team and find out how we can help you, give us a call today or pop into the office for a cup of tea and a chat.